Startup Katt

About Startup Katt

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Startup Katt is a daily webcomic about a cat trying to build a startup. New strip every day, free to read, one stubbornly optimistic cat founder at a time.

What is Startup Katt about?

Every strip is a single, self-contained gag about startup life — the fundraising, the pivots, the demo days, the burnout, and the enormous gap between the pitch and the reality. I draw it because every founder I've ever met — myself included — has been that cat at 2 a.m., pitch deck open, litter box of self-doubt nearby. It's the funnier, more honest version of building something out of nothing.

Who is Startup Katt (and why "Startup Cat")?

The cat is Startup Katt — with two t's — but everyone calls him "Startup Cat" anyway, and he's letting it slide. He's ambitious, a little over-caffeinated, and absolutely convinced his next idea is the one. He keeps shipping things nobody asked for with the confidence of someone who has never once read a churn report. You'll recognise him. You might be him.

Who makes it?

Hi — I'm Mark Ashworth, the human behind Startup Katt. I spend my days around startups, product, and the strange comedy of trying to make something out of nothing. The art is AI-generated; the jokes, the characters, and the voice are mine. New strip every day — pull up a chair.

Frequently asked questions

What is Startup Katt?

Startup Katt is a daily webcomic about a cat trying to build a startup. Each strip is a single, self-contained gag about startup life — fundraising, pivots, demo days, burnout, and the gap between the pitch and the reality — told through one stubbornly optimistic cat founder. A new strip goes live every day, and the full run is free to read in the archive.

Who is the cat, and why do people call him Startup Cat?

The cat is named Startup Katt — with two t's — but almost everyone calls him "Startup Cat" anyway. He has decided to let it slide. He's ambitious, perpetually over-caffeinated, and completely convinced his next idea is the one that finally works. The running joke is that he keeps building things nobody asked for with the unshakeable confidence of someone who has never once read a churn report.

How often is a new comic published?

Every day. One new strip is published per calendar day, and each one gets its own permanent URL so it's easy to share or link to a specific gag.

Where do I start reading Startup Katt?

You can jump in anywhere — every strip stands on its own. If you'd rather read in order, open the archive and start from the earliest comic, or use the first / previous / next / latest navigation on any strip to move through the run one day at a time.

Is Startup Katt AI-generated?

The art is AI-generated; the jokes, characters, and editorial voice are written and curated by Mark Ashworth. Think of it as a human-run comic strip where the drawing tool happens to be a model instead of a pen.

Who makes Startup Katt?

Startup Katt is made by Mark Ashworth, who spends his days around startups, product, and the strange comedy of trying to make something out of nothing. The comic is where the funnier, more honest version of that lands.

How can I follow Startup Katt or get new strips by email?

Subscribe to the RSS feed to get every new strip in your reader, or follow Startup Katt on Instagram so the daily comic shows up in your feed. A new strip lands every single day.